A local SEO tool for businesses that want the phone to ring.
Solstice AI scans your website, your Google Business Profile and your reviews, then tells you what to fix first to show up when nearby customers search. In plain words, from your real Google data.
See your grade before you pay. Takes about three minutes.
What is local SEO?
Local SEO is the work of showing up when people near you search for what you sell, in the Google map results and the regular results under them. Google says it ranks local results on three things: relevance, distance and prominence.
Three local ranking factors decide who shows up on Google Maps.
Relevance
How well your profile and website match the search. You control this with the right categories, a page for each service, and the words customers actually use.
Distance
How close you are to the person searching. You can't move, but you can make your location and service area clear everywhere.
Prominence
How well known and trusted you are. Reviews, links from local sites, and consistent business details all feed it.
Your website, Google Business Profile and reviews. One local SEO scan.
Most local SEO problems hide in the gap between your website and your Google Business Profile. Solstice reads both, plus who ranks above you, and ranks the fixes by what gets you the most visitors.
- Your website, every page we can reach
- Your Google Business Profile and reviews
- The searches you're closest to winning in your area
- The competitors who rank for your searches, and why
Google Business Profile optimization, step by step.
Work through these in order. The first three matter most.
Pick the right primary category
It's the biggest relevance signal on your profile. Choose the most specific one for your main service, then add secondary categories only for services you actually offer.
Match your name, address and phone
Use the same business name, address and number on your profile, your website and every directory. Don't add keywords to your business name. It can get a profile suspended.
List every service
Add each service with a short description in the words customers search, like "kitchen remodeling" rather than "interior solutions".
Write a real description
Up to 750 characters on what you do, where, and for whom. Lead with the service that matters most.
Keep hours accurate
Including holidays. Wrong hours cost calls and tell Google the profile isn't maintained.
Add real photos every month
Your storefront, your team and your work. Fresh photos show an active business.
Ask every happy customer for a review
Send your direct review link at the moment they're happiest. Never offer anything in return. It breaks Google's rules.
Reply to every review
Good or bad, within a few days, in a calm and specific tone. Future customers read the replies.
Post updates every week or two
Offers, news, finished jobs. Posts mostly help people choose you once they've found you.
Local SEO questions, answered.
Local SEO is the work of showing up when people near you search for what you sell, in the Google map results and the regular results under them. Google ranks local results on relevance, distance and prominence.
For most businesses it's the Google Business Profile: the right primary category, complete details, and a steady flow of real reviews. A service page for each thing you sell comes next.
Pick the most specific primary category, match your name, address and phone everywhere, list every service, write a full description, keep hours accurate, add photos monthly, ask every happy customer for a review, and reply to every review.
Profile fixes can move map results within weeks. Reviews, local links and new pages build over a few months.
Not strictly. But businesses with a clear page for each service almost always outrank the ones without, and the website is where the customer decides.
Yes. The scan reads your Google Business Profile and reviews alongside your website and your real Google data, then ranks what to fix first.
Rank better in 30 days or get your money back.
Make the changes we recommend and run every scan in your plan. If your site doesn't rank better 30 days in, email us and we refund you.
- You do the changes. We tell you exactly which ones.
- We measure with real Google positions, first scan against day 30.
- No better rankings, no charge. One email.
Find out why competitors show up first in local search.
Enter your website. You see your report before you pay a cent.
No card to see your grade. 30 day rank better guarantee once you start.