Law firm SEO that brings in clients without the agency retainer.
People who need a lawyer search, compare a few firms, and call. Solstice AI shows you why your firm isn't in that short list yet, from your real Google data, and what to fix first.
See your grade before you pay. Takes about three minutes.
How do law firms rank higher on Google?
Show up in the map results for your practice areas in your city, with a complete Google Business Profile and real client reviews. Then give each practice area its own clear page that answers what clients ask. Solstice AI checks your site, your profile and your competitors, and ranks the fixes by impact.
Three things decide which firms clients call.
A page for each practice area
Someone hurt in a car crash searches for a car accident lawyer, not a general law firm. Each practice area needs its own page written around that search.
Your Google Business Profile
Many legal searches are local. The right primary category, accurate details and real client reviews decide whether you show up on the map.
Trust on the page
Clients want to know who you are before they call. Clear attorney bios, results you're allowed to share, and plain answers to common questions help them choose you.
See where your firm stands against the firms that outrank you.
Solstice reads your firm's website, your Google Business Profile and live search results, then shows the searches you're closest to winning and the firms ranking above you. You get a letter grade, the fixes in order, and rewrites you can paste in.
- Practice area pages you're missing or that miss the search
- Profile gaps that keep you off the map
- The firms outranking you for each search, and why
- Rewrites written around what clients actually search
Law firm SEO questions, answered.
It's the work of getting your firm to show up when people search for the legal help you offer, in the map results and the regular results, so they call you instead of the firm above you.
Yes. People search for the specific help they need, like a divorce lawyer or a personal injury lawyer in their city. A dedicated page for each practice area gives you a chance to rank for each search.
Legal searches are competitive. Profile and page fixes can show movement within weeks, but strong rankings usually take several months of steady work.
Usually, because a single new client can be worth far more than a year of SEO tools. The key is focusing on the practice areas and cities you actually serve.
Not if someone at your firm can make changes to the website. Solstice AI gives you the audit, the searches to target and the copy, from $25 a month. If you want it done for you, an agency is the better fit.
Rank better in 30 days or get your money back.
Make the changes we recommend and run every scan in your plan. If your site doesn't rank better 30 days in, email us and we refund you.
- You do the changes. We tell you exactly which ones.
- We measure with real Google positions, first scan against day 30.
- No better rankings, no charge. One email.
Find out why other firms show up first.
Enter your website. You see your report before you pay a cent.
No card to see your grade. 30 day rank better guarantee once you start.