Competitor analysis

SEO competitor analysis: see who outranks you and how to pass them.

Solstice AI finds the competitors that rank for your keywords in Google, shows you exactly where they beat you, and tells you what would need to change on your site to outrank them.

See your grade before you pay. Takes about three minutes.

rivalbuilders.exampleCompetitor
Keywords you share
38
You both rank
They rank, you don't
24
Your gaps
KeywordSearchesTheirsYours
general contractor dallas1,600#2#18
fence installation1,300#3Not ranking
contractors near me1,000#7#15
The short answer

Why do my competitors outrank me?

Usually because their pages match the search more closely, they have pages you don't, or more sites link to them. Solstice AI picks your competitors from who actually ranks for your searches, shows where each one beats you, and tells you what would need to change to pass them.

The gap

Keyword by keyword, their Google ranking next to yours.

No vague threat scores. A plain competitor keyword table: the searches where they rank above you, how many people search each one, and where you stand.

  • Competitors picked from who ranks for your searches
  • Positions checked in live Google results
  • Searches closest to a sale come first
Where rivalbuilders.example outranks youCompetitors
KeywordSearchesTheirsYours
general contractor dallas1,600#2#18
fence installation1,300#3Not ranking
contractors near me1,000#7#15
patio covers880#4#22
outdoor kitchens590#6Not ranking
Why competitors outrank you

Two answers for every competitor.

The table tells you where they outrank you. These tell you why, and what to change to beat them.

Where they're winning

They have a separate page for each service, each with its own title and photos. You keep everything on one services page, so Google has nothing specific to rank for those searches.

What would need to change

Split your services into a page per service, starting with general contracting and patio covers. Those are the searches where they sit on page one and you sit on page two or three.

Example report for a made up contractor. Your report uses your own numbers.

What we won't show you

No made up competitor traffic estimates.

Other tools show a visitor count for any site you type in. Those are estimates. Nobody outside a business knows its traffic.

We show what can be checked: where they rank, for which searches, with which page.

Our rule on real data
rivalbuilders.exampleCompetitor
Ranks for general contractor dallas
Checked in live results
#2
Ranks for contractors near me
Checked in live results
#7
Their monthly visitors
Nobody outside the business knows this
Not shown
Fair questions

Competitor analysis questions, answered.

I already know who my competitors are.

You know who they are down the street. Google has its own list. The sites that outrank you online are often not the ones you'd name.

Can I catch a bigger business?

Search by search, yes. A big site rarely has the best page for a specific local search. We point you at the ones where the gap is small.

Is it fair to them?

We only read what's public, the same results anyone sees in Google. We never claim to know their traffic, sales, or ad spend.

How many competitors do I see?

The handful that rank for the most of your searches. The ones that matter for your customers.

FAQ

Questions, answered.

From the businesses that rank for your searches, not from a list you have to guess.

No. Nobody outside a business can know its real traffic, so we don't show estimates. You see what can be checked: rankings, pages and links.

Find out which competitors outrank you, and why.

Enter your website. You see your report before you pay a cent.

No card to see your grade. 30 day rank better guarantee once you start.